Why choose The Larson Group of Keller Williams?

Nobody knows the territory any better.

Welcome to our neck of the woods.

We welcome the chance to guide you through the entire selling process.  Selling your home is one of the most important decisions you’ll make in your life.  How much is it really worth?  How long will it take to sell?  How do you handle buyers making undesirable offers?  Rest assured, we can help you through this complicated process.

At Larson Group, everyone you’ll be working with has either grown up here or lived in the area for many years.  We are all trained professionals.  There are no trainees.  Our local knowledge will be invaluable to you to help you price your home right and sell it faster.  

Why it’s smart to work with us to sell your home.

You’re hiring us to make sure you get the maximum value for your home within your time frame.  We have a history of high sales productivity and a reputation for ethical and professional conduct.  We are aggressive!  The proof is in our annual sales – even in down turned real estate years.

Our exclusive customized services.

We’ve invested more in our website and technology than most real estate firms.  Our websites offer a unique format that makes searching for property easier and with fewer clicks!  That’s a direct advantage to our sellers.

Our extensive marketing of your home on our website assures you exposure to a large number of qualified buyers.  The second your home hits our website, Larson Group buyers will receive an alert that lets them know your home is available.  We call it Instant Buyer’s Notification.

Your home will also appear on Yahoo Real Estate, Microsoft MSN Home Advisor, and other top national sites.

The Larson Group “At Your Service” is another exclusive.  Call it a personal valet or your own concierge, we’ll help our clients with a variety of services to make the moving/closing process as smooth as possible.  We can be your single resource to help you make critical arrangements, whether you need landscape work, repair work or even a moving truck.

 It’s no mystery our business has thrived from referrals.

When it comes right down to it, it’s all about your confidence in us to help you sell your home or property.  For over 28 years, we’ve been helping sellers in the Lakes Area make a move that makes them happy.

We know we can do the same for you! 

Promoting your property.

Creating a Marketing Plan just for you.

What does this mean to you?  Our experience will significantly increase the odds that your real estate needs will be met.  And it will be done in less time and with less effort by you.  Our objectives in listings and marketing your property are as follows:

•  Secure as many buyers as possible that are qualified to purchase your property.
• Communicate the results of our activities to you.
• Assist you in getting the highest dollar value for your property with the least amount of problems to you.
• Constantly look for the best possible methods of exposing your property to potential buyers in the marketplace. 

Here’s our Plan.

To accomplish these objectives, the following is the marketing plan we will use to sell your property. 

• Submit your property to the Multiple Listing Service (MLS).
• Submit copies of your listing to our sales staff for their potential buyers.
• Develop a list of features and benefits of your property for the cooperating agents to use while showing to their potential buyers.
• Suggest and advise you as to any changes you might want to make in your property to make it even more marketable to the buyer.
• Regularly update you as to any changes in current market conditions.Inform surrounding property owners in your neighborhood that your property is on the market.
• Display a professional sign(s) and lockbox.Create a promotional Home Book for display.Advertise - - we are aggressive.
• We are the largest consistent advertisers in the local magazine, Property Source.
•  All of our properties are displayed and mapped on our websites: www.LarsonGroupRealEstate.com and www.moreshores.com
• Pre-qualify, when possible, all prospective buyers.
• Make you completely aware of all the various methods of financing that the buyer may want to use.
• Invite the cooperating Brokers in the area to tour your property.
• Follow up with the salespeople that have shown your property to their prospective buyers and give you as much feedback as possible.
• Assist you, if necessary, in arranging interim financing.
• Digitally display your property to its fullest potential on large screen format in our highly visible office location.
• Aid your during the presentation of all contacts by agents and help you in negotiating the best possible price and terms on your home.
• Handle follow-up and keep you informed on closing procedures after your property has been sold.
• Order necessary water tests, septic inspections, home inspection and survey work for closing. 
   

The Buyer Prospect. 

How will my home be shown to a possible buyer?

An agent from our firm or a member of our support staff will always attempt to notify you personally before your property is shown.  If an agent from another company within the Multiple Listing Service (MLS) wishes to show your property, that appointment will also be arranged through our office.  Occasionally, we will be unable to contact you and for that reason we need to have a key available in a lock box so that the property can still be shown and a possible sale is not lost.  If someone stops by and wants to inspect your home without an appointment, we recommend that you do one of two things: 

1. Ask them to wait while you call our office and have one of our agents come to the house to show it.
2. Give them one of the cards your Realtor left with you and ask them to call us for an appointment.
    

These suggestions are made for your own protection.  We want every person who goes through your home to be a qualified buyer.  We will try to give you suggestions on how to improve the “show ability”  of your home.

Naturally, a home that is very neat and clean inspires more confidence in the buyer.  Our experience has shown that it is easier to sell a home to a relaxed buyer.  We feel it contributes to a more successful showing if the seller is either not at home or avoids contact with the buyer.  If any questions arise, we will certainly contact you.  From time to time, we will advise you of the results of the showing. 

What if someone wants to buy my property? 

When a prospect is ready to buy, an “offer to purchase” will be written.  This is a legal document, which, when signed by both the buyer and seller, becomes a binding sales contract.  The Purchase Agreement will contain all of the terms and conditions of the sale, such as: 

• Purchase price.
• Financing terms.
• Any special contingencies.
• Amount of earnest money.
• Acceptance date.
• Closing date.
• The Purchase Agreement will be thoroughly explained by your Realtor.
   

Where will the buyers get their money? 

It is our business to be familiar with the types and terms of financing that are available in the current market, and to help the buyer obtain the money needed to complete the purchase of your property.  The purchase of real estate is most commonly financed by one of the following methods: 

• Conventional Financing.Banks, Credit Unions or Savings and Loans (This is the most common source.).
• Cash.
• Buyer has funds form other sources.
• Owner Financing.
• Land Contract (Contract for Deed).
• Second Mortgage. 

How is price determined?

The use of market data in estimating real estate values involves the comparison of the subject property as a real estate entity with other similar real estate entities, which have recently sold (comparative) and are now for sale (competitive).  These considerations are limited as much as possible to properties which are believed to have a high degree of similarity and to transactions which involved informed buyers and sellers who negotiated freely in the open market.  As a method, it is based upon the idea that a prudent person will pay no more for  a property than it will cost to secure a comparable substitute.

The approach is not intended to limit in any way the actual selling price of the property.  It does, however, provide a strong foundation upon which sellers may base expectations regarding their selling price. 

Can I get more than the Comparative Market Analysis indicates? 

Your home or property is worth a great deal to you.  Perhaps it represents hours of handiwork, the early years of your children’s lives, or years of happiness and memories.  However, your property has a defined market value, which is determined by what a knowledgeable buyer will pay after it has been exposed to the market for a reasonable period of time.

It is important to price your property realistically.  Our past experience indicates that a property that is correctly priced can be considered three-fourths sold.

Overpricing can work against you:

• Your property will not compare favorable with similar properties that are properly priced, so you will, in fact, be helping to sell your competition.
• An overpriced property will remain on the market too long, prompting buyers to feel there is something wrong with it.
• If your property does not sell quickly, you may be forced to own two properties or it may even prevent your move.
• If your property should sell at an inflated price, a low appraisal will make financing more difficult, possibly even costing you’re the sale.
• It reduces the sales associate’s activity and enthusiasm.
• It reduces advertising response.

Determining  a property’s market value is a complex procedure that involves cooperation between the Realtor and the Owner of the property.  In every real estate transaction, all parties are concerned that the property involved be sold for a fair price.

The methods used to determine the price for your property are:

• Market Data Approach

The subject property is compared with other similar properties that have sold (comparative) and are now for sale (competitive). 

• Cost Approach

The cost to rebuild is calculated and adjustments are made for factors such as age and condition. 

• Income Approach

The property’s income and yield determine the price.

As a general rule, we place primary emphasis upon the Market Data Approach because it is the most accurate reflection of the current real estate market.

The method we use to determine a listing price by the Market Data Approach is the Comparative and Competitive Market Analysis (CMA)

Defining Market Value:

“While a large number of sales of properties have been considered, only those believed to be especially pertinent are noted here.  We have related to them to the subject and have considered factors influencing their value.  We consider the data adequate and under these circumstances, they are valid support to the conclusions indicated.” 

Purpose of a Comparative Market Analysis. 

Using the Market Data approach.